Success of a Paint Company: Berger Paints

In 1971 Berger Paints Bangladesh Limited has started its journey in Bangladesh. The tractholders were Jenson & Nicholson (J & N), Duncan Macneil & Co. Limited and Dada Group. Duncan Macneil subsequently interchange their shares to the majority shareholder J & N Group. The Dada Groups share ultimately vested with the Government of the Peoples Republic of Bangladesh after the independence of the sphere in 1971.The name of the company was changed from J & N (Bangladesh) Limited to Berger Paints Bangladesh Limited on January 1, 1980. Berger Paints Bangladesh Limited (BPBL) is stated to be the securities indus pick up leader in Bangladesh and has a roomy range of products such as ornamental Paints, Industrial Paints, Marine Paints, Color Bank, unsmooth Coatings, Heat Resistant Paints, Roofing Compounds, timber Solutions, and Wood Adhesives. It gives a comprehensive and sustainable painting solution and providing the best node service through Home Decor.BPBLs corporeal strategy i s to build larger market share through providing fictional character and speedy service. Its primary tenseness is to strengthen its current position by providing value added customer service. BPBL is committed to situate highest consumer satisfaction. The main objective of this business relationship is to collide with overall practical old(prenominal)ity most the internal discourse techniques of Berger Paint Bangladesh Ltd. and corporate success evaluation and withal propose on the basis of business discourse. declare oneself and Rational of the trade union movement The objective of this project is to gain overall practical knowledge some the organization and analyze the confabulation techniques developed by the company. To be much specific, this project contains the following subjectsHistorical ground of Berger Paint Bangladesh Ltd.Organizational structure BPBLs internal dialogue structure Tools employ in the existing communication governing body Positive aspect s of the system being utilize and recommendations for improvementSignificance of the Study The significance of the study can be explained in many ways. From this project we ordain retard about the business communication practices followed by Berger Paint Bangladesh Ltd, the market leader in paint industry of Bangladesh. It will inspection and repair us to enhance our knowledge about the relationship between different de dismantleitionments, how they fall out with each other and organizational environment. methodology The report will be establish on 2 primary and secondhand selective information. Primary Data It is obvious that the explore will require a pass out of primary data. Face-to-face interviews will be stomached with the passenger vehicle of the BPBL. We reach planed to supply them questionnaire to be filled out as strong as read them out whenever needed and explain if any clarification is required. supplementary Data For secondary resources, we will employ ment the web site of BPBL, product profile, and applicable journals by Berger Paint Bangladesh Ltd. For the organization part of the report, a lot of secondary resources will also be utilise.Data assemblage Method We have decided to conduct personal interviews as data array method. The questionnaire will be structured and admits both open and close-ended questions. Questionnaire For the survey purpose, we will excogitate questionnaire which meet the objective of the project. It will include different issues and important factors regarding internal communication techniques. For the questionnaire we will use simple, direct and familiar words, so that the respondents understand it easily. Data nailionWe will conduct Face-to-face interviews with the manager of BPBL to collect the data. We will also collect the necessary data from company website, powder magazine etc.Report Format The report will contain mainly two parts. The organizational part shall give the image about Berge r Paint Bangladesh Ltd.s historic background and Organizational structure. And the project part shall contain BPBLs internal communication structure, tools used in the existing communication system, positive aspects of the system being used and recommendations for improvement and conclusion.Limitation of the Study The collecting of primary data is always a difficult thing because it is hard to go through the authenticity of the data. Managers of the company may hide out some information for the confidentiality. Time is also a limitation as we have to interview the manager, analyze the data and excogitate project at a rattling short time. Despite of these limitations we will try our best to collect accurate and reclaimable data through the survey so that we can generate quality results from the data analysis and give recommendation where it is necessary.