The Concentration Of Police Officers As A Function Of...

Erin Rose Article Review November 20, 2014 I. Reference: Vrij, A., Van der Steen, J., Koppelaar, L. (1994). Aggression of Police Officers as a Function of Temperature: An Experiment with the Fire Arms Training System.Journal Of Community Applied Social Psychology, 4(5), 365-370. II. Summary: Temperament and Temperature on the Diamond: The Heat-Aggression Relationship in Major League Baseball, was a study done to see if heat had any effect on baseball players playing more aggressively against one another via number of hit batters per game. Their findings in this study showed a â€Å"positive and significant relationship between temperature and the number of hit batters per game.† Similarly, Zillman used his social psychology theories†¦show more content†¦(195) III. Hypotheses: 1: High temperatures will increase police officers’ negative affect 2: Police officers will assess suspects as being more aggressive and more threatening in the high temperature condition. 3: High temperatures will increase police officers aggression. All three hypotheses were supported by the results of a one-way MANOVA test. A regression analysis was conducted and determined and threatening impression was positively correlated with tendency to shoot Videotape evidence showed that police officers kept their weapons in their holster more often in control conditions than when in high temperature conditions. While police shot the suspect more in warmer conditions, the effect turned out to be insignificant. A logistic regression was conducted which proved that a (perceived) threatening impression was the only significant predictor of shooting behavior (Vrig, A. 1994). In conclusion; the researcher’s claim that police officers would be susceptible to environmental factors (heat) is supported, and that their official police force training was not enough for them to learn to separate these factors from the situation presented. IV. Variables: Independent Variable The independent variable was the temperature in degrees Celsius. The higher temperature was 27 degrees Celsius, the control setting was 21 degrees Celsius. The heating and cooling of the room during the experiment is the variation between the two randomly assigned groups.

Government And Leadership Of Democracy - 835 Words

While watching news programs, reading magazines, and browsing newspapers there are many forms of government. This paper will present the authority and leadership of democracy, dictatorships, and socialism as well as the advantages and disadvantages. Democracy is described as a form of government in which the supreme power is retained by the people, but which is usually exercised indirectly through a system of representation and delegated authority periodically renewed (Melina, 2011). People who take place in a democracy feel they can be part of the solution. Citizens who are involved feel a sense of involvement. Citizens can show their support by posting signs in their yard and/or campaigning to others on why they feel their candidates is the best for their community and/or country. People feel involved when they can express how they feel in the voter’s booth come election time. Some countries do not have the right to vote and others exclude certain groups or individuals from voting. The biggest complaint about democracy is lack of knowledge. Knowledge is the biggest argument against people who oppose President Obama. Many people argue many uneducated voters voted for President Obama because they shared the same skin color. Those same people also say many were not registered to vote, but people who were helping run his campaign helped many African Americans sign up to vote because they felt he could control and win the demographic. Democracy is a true form of governmentShow MoreRelatedAnalysis Of Joseph SchumpetersCapitalism Socialism, And Democracy1021 Words   |  5 Pagesbook Capitalism, Socialism, and Democracy, the political scientist Joseph Schumpeter elucidates on his critique of the 18th century concept of democracy. By establishing what he sees wrong with this notion of democracy, Schumpeter then posits his own theory of democracy that is best described as â€Å"the rule of the politician.† Rule of the politician involves free competition for people’s votes, leading to politics becoming a career. Although this new theory of democracy may have significant drawbacksRead MoreThe Third Condition For The Stability Of Democracy1564 Words   |  7 Pagesstability of democracies is Freedom of speech (Schofield 31). Freedom of speech must exist in a democracy for stability to prevail. The absence of that is a rise of political problems. Whereas the freedom allows every individual in the country to have his or her opinion on how the country should be led, when they begin threatening the leadership it is a matter of peace disturbance, and they are liable for prosecution. Through it, there are many complaints that will arise from both the leadership and citizenryRead MoreDemocracy And Its Impact On The Nation Economically Before Democracy963 Words   |  4 Pages For a nation to possess a sufficiently operating democracy, does the nation itself need to be modernized beforehand? For a state to be effectively governed by a democracy, the state must take actions and follow the steps of modernizing and strongly developing the nation economically before democracy can function correctly. Although there are many different types of structural and voluntarist theories, the history of multiple countries, for example, El Salvador’s hardship in democratizing beforeRead MoreCompare and Contrast the Different Systems of Government755 Words   |  3 Pagessystems of government tha t have been created, and have revolutionised todays modern forms of government. Democracy, Monarchy, Dictatorship, Theocracy, and Anarchy all use various, unique techniques on how to run a civilization. Each of them require different leadership traits in order for it to work properly. There are numerous examples of significant people who have demonstrated a form of governments necessary leadership traits, such as the Dalai Lama, a Theocratic leader. â€Å"In a democracy the poorRead MoreWhy Government Is Necessary, Political System, And The Dangers Of Direct Democracy906 Words   |  4 PagesAmerican government does not govern people; otherwise it is governed by people. Every American citizen has right and obligation to protect their benefit and rights, and to decide their government how to use their power. I agree with representative democracy in America. 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In this political system, it pointed the prime minister as the head of the government and the roleRead MoreThe Political Philosophy Of Niccolo Machiavelli And Socrates1444 Words   |  6 Pagesthe Prince, yet support the political system produced under the leadership of a Machiavellian Prince. Machiavelli’s, â€Å"The Prince,† claims that leaders must do what is best for themselves, even justifying evil acts if for the progression of ones political agenda. This perspective is often looked at as contrasting how, â€Å"we ought to live,† and, â€Å"how we live† (The Prince, Chapter XV), both in our day-to-day lives and when holding leadership roles. â€Å"How we live,† represents the false face of life, one ofRead MoreChinese Population And Its Effect On China1700 Words   |  7 PagesIf â€Å"democracy† is a term that sounds so familiar to many Western countries, the concept, on the other hand, does not adhere a same value in developing countries, especially for China. In fact, Chinese population is heavily under the effect of democratization resistance for many reasons, including but not limit to (1) the government’s own definition and version of democracy (2) Chinese’s long historical factors and unique cultures, (3 ) different political philosophy and (4) whether is developed orRead MorePros and Cons of a Federalist Society1234 Words   |  5 PagesDemocracy in the United States: A comprehensive look at the Pros and Cons of a Federalist Society and Individual Freedoms. What is democracy, do we really understand the concept and the implications of the freedoms that our society enjoys. Democracy by definition is a â€Å"government in which the supreme power is vested in the people and exercised by them directly or indirectly through a system of representation usually involvingRead MoreHow Democracy Has Made A Grand Mark On Humanity Essay1229 Words   |  5 Pages The concept of democracy has made a grand mark on humanity, evolving in one of the most powerful civilizations of humankind, Ancient Greece. The perpetual idea emerged during the 6th century B. C. E., almost 2,500 years ago. Its untimely disappearance for a few thousand years gave way for various ups and downs of tyrannical and dictatorial monarchs and sovereigns. Worldwide, many states have struggled with maintaining steady political powers that consider the best interests of all of the state’s

The Iliad and Today free essay sample

The characters portrayed in the Iliad are culturally similar to the people living in the United States today, but they are also different from us in several ways. The people that lived during the time of Homer had different ideas on many issues. The way they viewed things were somewhat different to how we view things today. This is to be expected because throughout history many events reshaped their views and beliefs. Events such as disasters, plagues, and wars occurred which brought about change. The setting of the Iliad begins with a war between Greece and Troy.This conflict had been going on for ten years. Back when the Iliad was written it was conceivable for the duration of war to last many years. In this day and time our concept of the duration of a war is somewhat shorter. Another aspect of Greek ideology relating to war that differs from people living today is the personal aspect of war. We will write a custom essay sample on The Iliad and Today or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The culture of Greeks in 700 B. C. conducted war where the participants most always saw their enemy on the battlefield. In book one of the Iliad the way Greek and Trojans armies conducted warfare much different than we do today.In modern warfare the individual in many cases is taken out of the equation. The majority of the time soldiers on the battlefield today do not see their intended target. This is due much to the advancements in technology which puts distance between combatants. In the warfare of Homer’s day those engaged in mortal combat could look in the eyes of their enemy. This closeness of combat made warfare fought on more of a personal level than it does in today’s military. That is not to say that war today is not personal, it’s just on a different level.As soldiers in the United States military placed a high value on honor so did the characters portrayed in the Iliad but on a more personal level. This is because not only could they see each other in close combat, they were able to evaluate, make judgments and convey to others how their fellow soldiers performed in combat. It was this personal nature of battle that influenced the cultural beliefs in Homer’s time. Homer illustrated these values and beliefs to a degree in the Iliad in the way his characters were shown to value personal glory and honor.In the Iliad, another difference in culture as it pertains to war is how the Greek generals behaved toward each other; two generals in particular, Agamemnon and Achilles. In the opening scene of the book begins â€Å"Begin with the clash between Agamemnon-The Greek warlord- and godlike Achilles†. These two characters argue back and forth on several different issues. Their harsh words were brought about by their men dying from a plague which was thought to be caused by the gods due to the actions of Agamemnon.In addition in the U. S. , women are considered equals to men and even serve in the military, which would not even be considered in Homer’s time. One last contrast that I would like to mention is the religious beliefs of the Greeks. They believed in many gods and that some mortals, such as Achilles, were conceived from gods. They also believed that they were able to communicate and be granted special favors by these gods. Achilles speaking with his mother, a sea nymph, â€Å"Now you have to help me if you can.Go to Olympus and call in the debt that Zeus owes you. † (Homer) It was believed that the grandfather of Achilles was Poseidon, the Greek god of the sea. The Greek gods were believed to be powerful, but had very human like attributes, some good and some bad In our society today, there are many religions but the majority of them believe in only one God and in the Christian religion, there is only one and all powerful, all knowing and loving God. Word Count: 963

The Saints and the Roughnecks free essay sample

The Saints and the Roughnecks In the article â€Å"Saints and the Roughnecks† by William J. Chambliss, he examines two groups of delinquent high school aged boys, and labeled the eight upper-class boys the â€Å"Saints†, and the six lower-class boys the â€Å"Roughnecks†. Although the groups had a fairly equal amount of lawlessness, the groups were treated unequally by the community because of the labeling theory. The inequality had an effect on both group’s high school and post high school way of life. The labeling theory is a symbolic-interaction approach that states regardless of an action a doer does, only the public’s perception has the ability to determine its severity. After the judgement as been made, society labels the doer with a role. For example, the Saints were able to talk their way out of trouble because of their status in society. The Saints were involved in school activities, such as sports and school programs, which is perceived to be supporting their community and being â€Å"good citizens. We will write a custom essay sample on The Saints and the Roughnecks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Saints were mostly respectful to their teachers and mostly received good grades, so they were perceived by their teachers as being â€Å"good students. † Due to the Saints efforts to be perceivably â€Å"leaders in the youth community,† local law enforcers rarely stopped the group. When the boys were stopped, the boys were well mannered, and craftily played their roles of the being good guys, and would be let off with a warning; however, these boys were not as good as they were perceived. Since the â€Å"good citizens† were from upper-class families they had vehicles, and were able to travel to other communities to be troublesome, rather than just their own. The â€Å"good students† would skip class by using extra curricular programs as excuses, and received good grades by cheating on exams. The â€Å"leaders in the youth community† would commonly drink and drive, play chicken with their cars, steal roadsigns and sign lanterns, ruin abandoned homes, and much more. The Saints got away with mischief because they were able to stay away from public judgements. The Roughnecks were unable to be inconspicuous, so the community’s perception was greatly enhanced due to their inequalities. The boys were from low income families that could not afford cars or nice cloths, and they stayed within the limits of the town. They were mostly perceived outside of the town’s drugstore being drunk, stealing from the store, and always fighting. The townspeoples overall expectations of the boys was presumably uninterested in going anywhere in life. This persuaded the boy’s teachers into believing similar expectations and they would pass the boys just to refrain from making the community’s issue worse. Local law enforcers viewed the boys as a problem, and would often give the boys a hard time; however, the boys were not as harmful as the community perceived. The poor boys were rarely drunk because they were unable to be served by the local taverns, while the Saints were regularly drunk. When they boys did steal it was low cost items, but the Saints often stole street signs and damaged citizen’s personal property. When fighting occurred, it was usually within their own group, and was much less dangerous than the Saints’ drinking and driving and removing road construction barriers that could of killed people. The Roughneck’s threat on the community was far less than the threat the Saints had; however, the Roughnecks were noticeably more unaccepted and rebellious, and for that most suffered longterm. After high school, a majority of the Saints continued their education and were awarded good careers, but only two Roughnecks were able to surpass the community’s expectations. Two boys from the Roughnecks were Jack and Herb. They played football during high school, and were awarded scholarships to college. Since Jack and Herb were accepted to college, they stopped rebelling and became better people in society. I assumed their career choices as a great focus point on the labeling theory. Even though they were labeled as the bad guys and were not accepted by the community, they were accepted in the football community, which opened opportunities for them to get a degree. Jack and Herb became teachers and football coaches later in life, which one could assume that they are guiding kids that were not accepted, like them, to have a better way of life. If Jack and Herb were not accepted into college, I believe that they would suffer the same inequalities as the rest of the Roughnecks, who are living crime filled lives. The Saints and the Roughnecks free essay sample The Saints and the Roughnecks In the article â€Å"Saints and the Roughnecks† by William J. Chambliss, he examines two groups of delinquent high school aged boys, and labeled the eight upper-class boys the â€Å"Saints†, and the six lower-class boys the â€Å"Roughnecks†. Although the groups had a fairly equal amount of lawlessness, the groups were treated unequally by the community because of the labeling theory. The inequality had an effect on both group’s high school and post high school way of life. The labeling theory is a symbolic-interaction approach that states regardless of an action a doer does, only the public’s perception has the ability to determine its severity. After the judgement as been made, society labels the doer with a role. For example, the Saints were able to talk their way out of trouble because of their status in society. The Saints were involved in school activities, such as sports and school programs, which is perceived to be supporting their community and being â€Å"good citizens. We will write a custom essay sample on The Saints and the Roughnecks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † The Saints were mostly respectful to their teachers and mostly received good grades, so they were perceived by their teachers as being â€Å"good students. † Due to the Saints efforts to be perceivably â€Å"leaders in the youth community,† local law enforcers rarely stopped the group. When the boys were stopped, the boys were well mannered, and craftily played their roles of the being good guys, and would be let off with a warning; however, these boys were not as good as they were perceived. Since the â€Å"good citizens† were from upper-class families they had vehicles, and were able to travel to other communities to be troublesome, rather than just their own. The â€Å"good students† would skip class by using extra curricular programs as excuses, and received good grades by cheating on exams. The â€Å"leaders in the youth community† would commonly drink and drive, play chicken with their cars, steal roadsigns and sign lanterns, ruin abandoned homes, and much more. The Saints got away with mischief because they were able to stay away from public judgements. The Roughnecks were unable to be inconspicuous, so the community’s perception was greatly enhanced due to their inequalities. The boys were from low income families that could not afford cars or nice cloths, and they stayed within the limits of the town. They were mostly perceived outside of the town’s drugstore being drunk, stealing from the store, and always fighting. The townspeoples overall expectations of the boys was presumably uninterested in going anywhere in life. This persuaded the boy’s teachers into believing similar expectations and they would pass the boys just to refrain from making the community’s issue worse. Local law enforcers viewed the boys as a problem, and would often give the boys a hard time; however, the boys were not as harmful as the community perceived. The poor boys were rarely drunk because they were unable to be served by the local taverns, while the Saints were regularly drunk. When they boys did steal it was low cost items, but the Saints often stole street signs and damaged citizen’s personal property. When fighting occurred, it was usually within their own group, and was much less dangerous than the Saints’ drinking and driving and removing road construction barriers that could of killed people. The Roughneck’s threat on the community was far less than the threat the Saints had; however, the Roughnecks were noticeably more unaccepted and rebellious, and for that most suffered longterm. After high school, a majority of the Saints continued their education and were awarded good careers, but only two Roughnecks were able to surpass the community’s expectations. Two boys from the Roughnecks were Jack and Herb. They played football during high school, and were awarded scholarships to college. Since Jack and Herb were accepted to college, they stopped rebelling and became better people in society. I assumed their career choices as a great focus point on the labeling theory. Even though they were labeled as the bad guys and were not accepted by the community, they were accepted in the football community, which opened opportunities for them to get a degree. Jack and Herb became teachers and football coaches later in life, which one could assume that they are guiding kids that were not accepted, like them, to have a better way of life. If Jack and Herb were not accepted into college, I believe that they would suffer the same inequalities as the rest of the Roughnecks, who are living crime filled lives (Chambliss).

Do or Die Critique by leon bing essays

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Behind the Wheel Truck Driver Training (VIDEO)

Behind the Wheel Truck Driver Training (VIDEO) Considering pursuing your CDL and taking to the road in a rig of your own? Cape Fear Community College has posted a video from their truck driver training school to give you a look behind the wheel to  experience what it would be like with a truck of your own! The video features an introduction to the various vehicles you’ll need to know, and how well you need to know them. You’ll spend two weeks in a classroom, and five weeks on the range for hands-on practice with an instructor. Beneath the hood, from front to back, a reputable CDL program will prepare you not only for the mechanical side of the job, but the logistical and legal requirements of being a full-time driver too. There are regulations that vary by state to be aware of, and safety protocols to follow carefully. Beware of any program that seems to take the coursework less seriously or promises to move you through it any faster!

Teaching for Social Justice Essay Example | Topics and Well Written Essays - 2250 words

Teaching for Social Justice - Essay Example History has been the mute witness to countless killings and wars waged on account of superficial differences. The principle of equality has been espoused the world over as an essential quality needed for fruitful coexistence and mutual benefit. Though no two individuals are "equal", on a set of any given parameters, as a principle, however, one has to respect and interact with the other on an equal footing. But this is always not the case because of many forms of discrimination prevalent in society to sanctify which efforts were launched to assign it a scientific basis. The shameful history of scientific racism in the 20th century is well known wherein fashionable genetic theories were quickly reflected in public policies, from compulsory sterilization in the US to Nazi death camps in Germany. Later, the notion of race was found to be a myth far removed from biological fact. Modern molecular genetics has established that genetic profiles cannot divide humanity into any definitive types. There arent any genetic markers for race or ethnicity. In fact intermingling of genes is a characteristic feature of the human species that has resulted due to years and years of travelling, trading, migration, pilgrimage, invasion and conquest. The nurture and active proliferation of inequality in varied forms and in many cultures can be related to or is a result of the arrogance of power. The subjugation of vast masses and the control it affords to those holding the reins of power, to write the destiny of hapless individuals, is a heady mix. It intoxicates the powerful with furthering their economic interests giving them a reason to stereotype the subjugated and the weak with irrational lies. 'They' are not capable; are unintelligent; carry many cultural disadvantages; do not fit the 'mould'; are below the par; less than average; these are some of the remarks hurled around to describe people from disadvantaged backgrounds, who live in utter poverty and neither have education nor 'hope' forcing them to accept their lot as something preordained or deserving of such pitiful condition.  Ã‚  

The history of money Assignment Example | Topics and Well Written Essays - 250 words

The history of money - Assignment Example This will discourage the bank from circulating many dollars in the country. Therefore, introduction of gold-based reserve system is a sure way to manage inflation and national budgets. Third, the gold-based reserve system encourages a health completion in the business within a country. Introduction of this system in the United States will encourage increase in industrial innovations. These because the industries will look for advanced technological methods in order to produce quality products. This will have a positive impact on the United States economy (Ravenhill 10) However, there are shortcomings of this system in United States. To start with, it may stunt the growth of U.S economic growth. A focus of production based on the amount of gold will overlook the resourceful contributions of the American people. Second the system may inflate the rates on interest. This principal reason for this is to maintain the value of the dollar over that of the gold. Finally, many industries will face the danger of crumbling due to lack of funding from the government (Ravenhill 11). Canada is not immune to hyperinflation. The country does not have enough gold mines. The exhaustion of the available reserve will mark the start of inflation. The country economy will stagnate since they will have no funds to support their industries. This will affect my purchasing power and will destabilize my financial position thereby disrupting my lifestyle. The most plausible choice for my investment is in the shares. The principal reason for investing in these financial products is because of their high turn over (Ravenhill 69). Here in GTA, the data from Market Shares indicates their exemplary performance. The pros of shares include, they have a higher growth rate, there is high privacy in shares, and there are bonuses. The only con in this choice is the high risk of liquidation. Rational analysis directs my choice. The good trends in the share markets

The part of the film Essay Example for Free

The part of the film Essay In the opening scene of the film there is an important camera shot going on, a point of view shot of a creature flying over the water, which eventually leads into a and if you listen very carefully you can hear a drum beat that could relate to a heart beat, this could make the audience become jumpy or scared because it could make them feel as if they were there. That camera shot is effective because it begins to involve the audience. The camera shot continues over the water and up until you have a point of view of Santa Carla and the rides, because it is night time have is a slight horror element because most villains and monsters get their prey at night. Straight after that we go into a close up of David and his gang and the people he fights with on the carousal, this is when we get our first glance of who David is and makes the audience ask questions like, Is that the vampire? When David attacks the man on the carousel we get to see what he is going to be like throughout the film. In the camera shot after this we can hear flapping and laughing of the creatures suggesting that it is a vampire of some sort. This part of the film, this would make the audience jumpy because it goes from a close up on the guard to show his fear and a point of view shot from the creature to show its getting closer. When the creatures finally get the guard we see the door been ripped off and screaming of the guard, the cameras very cleverly disguise is to the audience can not see what is been ripped apart. This would build tension because the audience would want to known what is happening and what the monster is meaning they will have to wait until further in the film. The camera shots that are filmed in the day part of the scene also bring the horror element to the film. At the very start of the day scene it is a similar camera shot to the start of the night scene, due to it looking like a point of view shot over the water, yet again. When entering into Santa Carla on the back of the welcome sign it says Welcome to the murder capital of the world in a red paint. This is a moment of iconography because the colour red is the same colour as blood and gore. At this time the Mother says I know what we have been through over the last couple of years. This is ironic because of what has happened so far suggests that this will not be much different from what they have had before. All the characters in the car are completely oblivious about it and do not know what will happen and what is happening. During the next scene we get a camera shot of a close up, on the people of Santa Carla with inter cut ups of missing posters suggesting that Santa Carla is a weird place going with that and the weird people. This shows quickly that Santa Carla is a weird place and has some strange problems. That part of the film links to the song that is going on at this point, People are strange, the part of the film fits in with the song because the people of Santa Carla are actually acting very strange.

Circadian Clocks Essay example -- Biology

What is a circadian clock? A circadian clock is an internal biological clock that is found in almost all organisms, which regulates many metabolic processes. This biological clock allows organisms to adjust physiologically to changes in the environment. It is also influential in an organism’s behavior based on environmental differences. What do circadian clocks regulate? In plants, circadian clocks control flowering, response to seasons, and photosynthesis such as the opening and closing of the stomata. In mammals, circadian clocks manage sleeping, waking, feeding, and controlling whether an animal is nocturnal (most active at night) or diurnal (most active during the day). In cyanobacteria, circadian clocks regulate nitrogen fixation. In general, circadian clocks direct cell replication, amino acid uptake, and carbohydrate synthesis. Why are circadian clocks important? Circadian clocks are an integral part of everyday life for most all organisms on Earth. They regulate the most important functions in each organism. Without these biological clocks, processes such as metabolism would be completely disorganized and all of our bodies would go entirely awry. Life as we know it today would not exist in the regular predictable pattern. It’s as easy as Kai A, B, C! General Info about Cyanobacteria: (the organisms studied in this experiment) * Cyanobacteria are among the oldest organisms on Earth * They are very diverse: different species of cyanobacteria can survive in a broad range of environmental conditions * Even though cyanobacteria are unicellular, they perform many metabolic activities: photosynthesis, carbon fixation, and nitrogen fixation * Their circadi... ...rol the growth of tumors. Studies like this may eventually even lead to a cure for cancer! References Ditty, J.L, S.B. Williams and S.S. Golden. 2003. "A Cyanobacterial Circadian Timing Mechanism." The Annual Review of Genetics 37:513-517. Available at . Golden, Susan S. 2003. "Timekeeping in bacteria: the cyanobacterial circadian clock." Current Opinion in Microbiology 6:535-540. Available at . Johnson, Carl H. and Martin Egli. 2004."Visualizing a biological clockwork's cogs." Nature Structural & Molecular Biology 11(7):584-585. Available at . Vakonakis, Ionannis and Andy C. LiWang. 2004. "Structure of the C-terminal domain of the clock protein KaiA in complex with a KaiC-derived peptide: Implications for KaiC regulation." PNAS 101(30):10925-10930. Available at .

Commercial company Essay

Select a major industrial or commercial company based in the United States and listed on one of the major stock exchanges in the United States. Each student should select a different company. Avoid selecting an insurance company or a bank, because the financial ratios for these financial businesses are different. Write a seven-to-eight-page double-spaced paper answering and demonstrating with calculations and financial data the following questions. 1. What is the name of the company? What is the industry sector? Starbucks Corporation is in the Food and Beverage industry 2. What are the operating risks of the company? Economic conditions in the US and certain international markets could adversely affect Starbucks’ business and financial results. – as a retailer Starbucks is dependent upon the customer’s discretionary spending. Customers may have less money for discretionary purchases as a result of job losses, foreclosures, bankruptcies, increased fuel and energy costs, higher interest rates and taxes. Decreases in customer traffic will negatively impact financial performance. Starbucks may not be successful in implementing important strategic initiatives or effectively managing growth, which may have an adverse impact on our business and financial results. – there is no assurance that Starbucks will be able to implement strategic initiatives and achieve the results that are within management’s expectations. These initiatives are designed to create growth, improve operations and drive long-term shareholder value. Starbucks face intense competition in each of our channels and markets, which could lead to reduced profitability. Starbucks is highly dependent on the financial performance of the America’s operating segment – the Americas operating segment contributes 74% of the total net revenues in fiscal 2013. Starbucks is relying on the success in the European/ Middle East, China/Asia Pacific operating segments to achieve overall growth targets. Other international operations are also subject to additional inherent risk when conducting business abroad. Of which, include: Forex rate fluctuations. Changes or uncertainties in economic, legal, regulatory, social and political conditions in international markets. Restrictive actions of foreign or US governments affecting trade. Enforceability of intellectual and contract rights. Local laws Disruption in energy supplies. Delays in store opening beyond the control of management. Increases in the cost of high-quality Arabica coffee beans or other commodities. Disruption in the supply chain, which will impact the ability to deliver Starbucks’ products. The loss if key personnel or difficulties in recruiting and retaining qualified personnel Adverse public or medical opinions about the health effects of consuming Starbucks’s products, as well as reports of incidents involving food-borne illnesses, food tampering or food contamination. Starbucks relies heavily on information technology in operations, and any material failure, inadequacy, interruption or security failure of that technology could harm Starbucks’ ability to effectively operate the business. Failure to comply with local laws and regulations. 3. What is the financial risk of the company (the debt to total capitalization ratio)? Market Cap: 56.69 BN Debt: 2.05BN Debt/total cap ratio = 0.036 (yahoo.com, 2014) 4. Does the company have any preferred stock? The company does not have preferred stock. 5. What is the capital structure of the company: short-term portion of long-term debt, long-term debt, preferred stock (if any), and market value of common stock issued and outstanding? short-term portion of long-term debt 357.7 Million Long-term debt 1,299 Million Preferred Stock 0 Market value of common stock 56.69 Billion 6. What is the company’s current actual beta? 0.95 7. What would the beta of this company be if it had no long-term debt in its capital structure? Unlevered Beta using Hamada equation = Beta /[1+(1-T) x (D/E)] Beta : 0.95 Marginal Tax Rate, T: 32.8% D/E: 0.036 Unlevered Beta = 0.96 / [1+(1 -0.328)*0.036] =0.937 8. What is the company’s current marginal tax rate? Income taxes for the fiscal year ended 2012 resulted in an effective tax rate of 32.8% compared to 31.1% for fiscal year 2011. (Starbucks Coffee Company, 2013) 9. What is the price earnings multiple of the company? Price to earnings ration. This ratio is used in conjunction with other metrics to give analyst and investors are quick initial impression of whether a company would make a good investment. (investopedia, 2014) Starbucks P/E ratio is 385.05 10. How has the company’s stock been performing in the last 5 years? Starbucks share price 282.32% in the last 5 yrs. 11. Would you invest in this company? Why or why not? I would invest in Starbucks. SBUX has the highest P/E ratio among its competitors. Their cost of debt is low compared to their cost of equity. That is why they are relying on debt for their expansion. Their dividends per share have been increasing yearly. 18. The last page of your paper should be a Bibliography of the sources you used to prepare this paper. Bibliography investopedia. (2011, feb). Cost of Equity. (investopedia) Retrieved septmeber 2014, from Investopedia: www.investopedia.com/terms/c/costofeqquity.asp investopedia. (2014). Definition of â€Å"Prince Multiple’. Retrieved from www.investopedia.com: www.investopedia.com/terms/p/princemultiles.asp Starbucks Coffee Company. (2013). Fiscal 2013 Annual Report. Investor Relations. Seattle: Starbucks Coffee Company. yahoo.com. (2014, september). Yahoo Finance. (Yahoo.com, Producer) Retrieved september 2014, from Yahoo finance: finance.yahoo.com/q/ks?s=SBUX+Key+Statistics

History of Psychology Essay

Modern psychology is a science that it continually being researched and added to. Psychology predates the 19th century and includes roots into early philosophy. Looking closely one can identify philosophers that related to the beginnings of psychology, identify major philosophers that historically relate to the beginnings psychology as a formal discipline and how the development of the science of psychology changed during the 19th century. A philosopher that could easily be called the father of modern psychology would be: Rene Descartes. Descartes was a philosopher in the 17th century that stepped outside the limits and wanted to know more. Descartes came up with 4 basic rules to arrive at the truth of whatever he was researching. These rules were basically to think clearly, logically and without bias (Goodwin, 2008). Descartes had several derived ideas and was considered a nativist and a rationalist. These ideas that he created foreshadowed one of psychology’s major topics of nature versed nurture. Descartes also fought that there was a difference between a person’s mind and body; and this difference separated us from animals. Before Descartes died he published his last of many books called: The Passions of the Soul. This book established him as a psychologist and a physiologist (Goodwin, 2008). This book emphasized on human emotions and continued on with a discussion about mind and body distinctions. He Clarified the body is a machine and responds to curtain motions, such as fear, that trigger reflexes. Descartes also determined that the pineal glad in the brain was the gland that sent messages from the mind/spirit to the body. Descartes died at just before his 54th birthday in 1650. There were several philosophers that historically relate to the beginnings psychology as a formal discipline. John Locke, George Berkeley, David Hume and John Stuart Mill are just a few to mention. Each philosopher contributed an aspect to psychology that led to its formal discipline. John Locke refused to believe in an innate mind and believed that mind is created by experiences and was not pre programmed. He stated believed that the ideas that come from our minds are due to ones sensations and reflections from experiences (Goodwin, 2008). George Berkeley added an analysis of visual perception. He disagreed with Locke’s theory of primary and secondary distinctions, but stated that our belief in God gave us a type of reality. David Hume is known for his study of impressions. This study helped research sensations and ideas the thought were due to impressions. Hume also identified the rules of association as resemblance, contiguity and cause/effect (Goodwin, 2008). There are a couple of reasons that psychology changed dramatically in the 19th century. John Stuart Mill was a big part of that change. Even though John Stuart Mill was a very young philosopher, he studied the logic of science and analyzed several methods on how to get a scientific truth. For example, Mill would look in to different genes that could produce depression. Every depressed person that he would look at would have this gene; however that did not mean that if you had the gene that you automatically had depression. In modern times we call his methods the experimental method and the correlation method. These types of methods are use today in the field of psychology. Philosophers are a big part of the modern world of psychology. They helped introduce methods that are still used today and added science to the study. Without philosophers we may still believe that the mind and body are one and that genes create thoughts and ideas and not experiences. We would not understand how visual and sensations react and create thoughts and different experiences. Philosopher Hermann Ebbinghaus once said that â€Å"Psychology has a long past, yet its real history is short† (Goodwin, 2008). This statement represents the fact that psychology is only 100 years old, but can be predated back from the time humans started asking questions. References Goodwin, C. J. (2008). A History of Modern Psychology (3rd ed. ).

Range of Cultural Representation in Film Essays

Range of Cultural Representation in Film Essays Range of Cultural Representation in Film Essay Range of Cultural Representation in Film Essay The issue of significance throws open many questions: e. g. Film is about entertainment. Isnt entertainment just for fun? Are they harmless? Stereotypes are different social, racial and cultural groups which have a certain connotation they are known for and seen in society as. For example, a blonde person is seen as dumb, a male is seen as dominating and a woman is seen to only belong in the kitchen. Stereotypes are a small or large group of people being labelled as something which, more often than not, isnt true. What we see can lead to stereotypes. People believe what they see and relate it to real life. Traditionally, Hollywood action films represent cultural groups stereotypyically. However some post modern films are slowly changing for the better in a feminist and post colonial way. Compared to this, British Film4 and French cinema portray a more realistic image of cultural groups. The three films I will be analyzing and comparing are James Bond, Terminator 2 and East is East. James Bond was chosen as it is stereotypically an action/hero film. For example, the dashing, smart hero and the beautiful sexy female sidekicks are representative of the general idea of a spy and the Bond Girls. Terminator 2 was chosen as it supports and challenges gender stereotypes. An example of this is a strong woman in the film is challenging however the strong macho bodyguard is not. Finally East is East as it challenges colour, nationality and gender stereotypes. The Muslim boy doesnt want to be of his religion anymore challenging strong Muslim family beliefs and the Muslim girl is a tomboy. Entertainment is not just about fun, it is also about power and money. Entertainment is Americas highest earning export as it is the place where stars are seen to be born. Most celebrities come from there or want to live and work there and the American people see them as accomplishing the American Dream. The entertainment business is very stereotypical itself with the idea that actresses have to be beautiful with perfect figures and the actors macho and extremely good looking.

Praseodymium Facts - Element 59

Praseodymium Facts - Element 59 Praseodymium is element 59 on the periodic table with the element symbol Pr. Its one of the rare earth metals or lanthanides. Here is a collection of interesting facts about praseodymium, including its history, properties, uses, and sources. Praseodymium was discovered by Swedish chemist Carl Mosander in 1841, but he did not purify it. He was working on rare earth samples, which contain elements with such similar properties they are extremely hard to separate from each other. From a crude cerium nitrate sample, he isolated an oxide he called lantana, which was lanthanum oxide. Lantana turned out to be a mixture of oxides. One fraction was a pink fraction he called didymium. Per Teodor Cleve (1874) and Lecoq de Boisbaudran (1879) determined didymium was a mixture of elements. In 1885, Austrian chemist Carl von Welsbach separated didymium into praseodymium and neodymium. Credit for the official discovery and isolation of element 59 is generally given to von Welsbach.Praseodymium gets it name from the Greek words prasios, which means green, and didymos, which means twin. The twin part refers to the element being the twin of neodymium in didymium, while green refers to the color of the salt isolated by von Welsbach. Praseody mium forms Pr(III) cations, which are yellowish green in water and glass. In addition to the 3 oxidation state, Pr also occurs in 2, 4, and (unique for a lanthanide) 5. Only the 3 state occurs in aqueous solutions.Praseodymium is a soft silver-colored metal that develops a green oxide coating in air. This coating peels or spalls off, exposing fresh metal to oxidation. To prevent degradation, pure praseodymium is typically stored under a protective atmosphere or in oil.Element 59 is highly malleable and ductile. Praseodymium is unusual in that it is paramagnetic at all temperatures above 1 K. Other rare earth metals are ferromagnetic or antiferromagnetic at low temperatures.Natural praseodymium consists of one stable isotope, praseodymium-141. 38 radioisotopes are known, the most stable being Pr-143, which has a half-life of 13.57 days. Praseodymium isotopes range from mass number 121 to 159. 15 nuclear isomers are also known.Praseodymium occurs naturally in the Earths crust at an abundance of 9.5 parts per million. It accounts for about 5% of the lanthanid es found in the minerals monazite and bastnasite. Seawater contains 1 part per trillion of Pr. Essentially no praseodymium is found in the Earths atmosphere. The rare earth elements have many uses in modern society and are considered extremely valuable. Pr gives a yellow color to glass and enamel. Around 5% of mischmetal consists of praseodymium. The element is used with other rare earths to make carbon arc lights. It colors cubic zirconia yellow-green and may be added to simulated gemstones to mimic peridot. Modern firesteel contains about 4% praseodymium. Didymium, which contains Pr, is used to make glass for protective eyewear for welders and glass blowers. Pr is alloyed with other metals to made powerful rare earth magnets, high strength metals, and magnetocaloric materials. Element 59 is used as a doping agent to make fiber optic amplifiers and to slow light pulses. Praseodymium oxide is an important oxidation catalyst.Praseodymium serves no known biological function. Like other rare earth elements, Pr exhibits low to moderate toxicity to organisms. Praseodymium Element Data Element Name: Praseodymium Element Symbol: Pr Atomic Number: 59 Element Group: f-block element, lanthanide or rare earth Element Period: period 6 Atomic Weight:  140.90766(2) Discovery: Carl Auer von Welsbach (1885) Electron Configuration: [Xe] 4f3  6s2 Melting Point:  1208  K  Ã¢â‚¬â€¹(935  Ã‚ °C, ​1715  Ã‚ °F) Boiling Point:  3403  K ​(3130  Ã‚ °C, ​5666  Ã‚ °F) Density:  6.77  g/cm3 (near room temperature) Phase: solid Heat of Fusion: 6.89 kJ/mol Heat of Vaporization:  331  kJ/mol Molar Heat Capacity:  27.20  J/(mol ·K) Magnetic Ordering: paramagnetic Oxidation States:  5, 4,  3, 2 Electronegativity:  Pauling  scale: 1.13 Ionization Energies: 1st:  527  kJ/mol2nd:  1020  kJ/mol3rd:  2086  kJ/mol Atomic Radius: 182 picometers Crystal Structure: double hexagonal close-packed or DHCP References Weast, Robert (1984).  CRC, Handbook of Chemistry and Physics. Boca Raton, Florida: Chemical Rubber Company Publishing. pp.  E110.Emsley, John (2011). Natures Building Blocks: An A-Z Guide to the Elements. Oxford University Press. ISBN 978-0-19-960563-7.Gschneidner, K.A., and Eyring, L., Handbook on the Physics and Chemistry of Rare Earths, North Holland Publishing Co., Amsterdam, 1978.Greenwood, Norman N.; Earnshaw, Alan (1997). Chemistry of the Elements (2nd ed.). Butterworth-Heinemann. ISBN 0-08-037941-9.R. J. Callow,  The Industrial Chemistry of the Lanthanons, Yttrium, Thorium and Uranium, Pergamon Press, 1967.

The Best of Intentions Case Study Example | Topics and Well Written Essays - 750 words

The Best of Intentions - Case Study Example Some of the key issues include the following: Business decisions which are made based on race or gender rather than an evaluation of strong or best performance Discriminatory clients or customers influence decision making in the AgFunds company. The issue of minorities is evident with the company having low expectations for blacks becoming successful. The company has made little effort in reforming customer attitudes and supporting their previous minority representatives Racial and cultural differences strongly influence company decisions which show racial biases. Analysis and explanation of decisions will be made based on expert discussions. Researchers agree that Cynthia should offer Steve the job. According to Humphreys et al (2002), Cynthia should give Steve a good list of prospects after finding out the clients. These clients assume that she will not send to them a representative that under performs. Therefore, clients will be more open to Steve. Also, Cynthia needs to act as St eve’s sponsor through working with Steve but at the same time work with others to communicate the high expectations she has for him. This effort may not be successful though because Peter Jones, Cynthia’s boss, believes that the clients are not yet ready for a black person to become their representative. That is why he shows unwillingness to risk proving that he is wrong. Therefore, Peter is denying Steve a chance to prove himself in a cross cultural environment. According to Morris (Humphreys et al, 2002), Cynthia should offer Steve a job because he has the right qualities and he is the best qualified candidate. He states that if Cynthia allows discriminating clients to influence her decision to hire Steve, it may put the AgFunds Company at risk of a discrimination claim. He proposes that strong performance could be a great equalizer in the organizational culture. In this case, some prospective clients may be in need a high performer irrespective of race or gender bec ause the district has been losing customers for fifteen years. Again this might not be possible because of Peter’s paternalism which is rather offensive and lack of effort by the company to change the attitude of customers. Also, the company lacks support to previous representatives considered as minorities. Based on these facts, the causes of lack of effective communication across cultures is the clients’ unchanging attitude and the lack of support and mentorship for representatives from the black minority. Koehn & Leung (Humphreys et al, 2002) work in collaboration on research examining ethical problems that arise during cross cultural interactions. Koehn is for the opinion that Cynthia should offer the job to Steve if she thinks she is the right person. She says that Steve may be in a better position than other sales representatives at AgFunds to handle the Arkansas farmers. This is based on several studies that have shown that minorities who were being treated as o utsiders have often outperformed others in handling difficult and stressful situations. However, this might not apply in this case because Peter with other district managers may be already set to push Cynthia into not hiring Steve. Koehn’s and Leung’s research give an example of gender bias in decision making where male executives have over the years argued that female employees should not be given international postings. They argue that nationals

Religion in the Workplace Essay Example | Topics and Well Written Essays - 2000 words

Religion in the Workplace - Essay Example Utilitarianism is a teleological moral theory, which states that a sign of the correctness of our actions is a manifestation of the greatest good for the greatest number of people. So the person making the moral choice should look not only for own welfare but also for the welfare of the others.He believed that the anonymous social forces are the decisive factors of how people live. He explained people’s lifestyle not only by an appeal of the atomized individuals and government regulation but also by the functioning of society as an additional factor. However, he considered public opinion to be ambiguous. On the one hand, it can inhibit and limit the weaker groups’ viewpoint expressing, as it was described in Vickers’ â€Å"Religious discrimination in the workplace† (2010). At the same time, Mill believes that public opinion can be formed and improved during the ongoing free discussion, which involves intelligent individuals. On the other hand, as public de bates are open and free, they lead to prejudice and error correction, though it does not lead us in the direction of a single truth. Free discussion at least allows expressing different perspectives and points of view to their supporters and opponents more clearly.Utilitarianism considers personal freedom, dignity, honesty, and social well-being among the central and most important values. It protects freedom of speech, freedom of the press because considers them to be socially desirable qualities.

Refliction trip Essay Example | Topics and Well Written Essays - 1250 words

Refliction trip - Essay Example In fact a meeting will be held just shortly after you arrive referred to as A Welcome Aboard Meeting, whereby you are introduced to captain, staff captain and the hotel director. During this meeting you are informed about the rules and regulations followed by the board and also clarify any question you might have. In my case the leader was a Portuguese girl known as Sarah whereby she has worked for the company for two years. Sarah took the students through the bridge, that is the control room, whereby she introduced to us a girl who went ahead to explain to us how the captain of the ship works and how some of the devices he or she uses work. The girl also goes ahead and tells us how communication is carried on. For instance, she shows us how incoming private calls and also fax are forwarded to the crew member through the ships reception desk and also how the outgoing calls which can be either directly or indirectly can be forwarded through the ships radio station or any of the ships phone. In fact, she told us that outgoing faxes are usually handled through the ships radio station. In addition, she gave us a warning that cellular phones are not permitted on the ship that is, no one is suppose to use their phonecell. Moreover, she took us through the kids section where she went ahead to explain to us how they usually take care of them for instance, she told us the kids are given toys to play around with and their meals are served perfectly on time and also they are given snacks at specified hours. She took us to the pool side whereby we enjoyed a perfect swim. Sara also took us to the dinning room whereby it is referred to as the mess room. We were served with delicious meals, whereby each one eats the meal to their satisfaction. Shortly after our meal, Sara took us to the spa where we enjoyed the luxury. In fact, she told us that medical care was the most important benefit that

Factors Contributing to Road Accidents

Factors Contributing to Road Accidents Road accident is the global tragedy with ever-raising trend. In Malaysia, it represents a major public problem because of the high number of victims involved and also the seriousness of the consequences for the victim themselves and to their families as well. There are many factors that can contribute to the road accidents. Some researchers have made several researches and agreed that the major factors that contributing to the road accidents is because of the bad weather, condition of road, human behavior when driving, condition of the vehicle and the leniency of the law enforcement. Relating to the previous researches, the focus of our study is to identify the trend of road accidents in Shah Alam and the factors that contributing to the accidents. Besides that, the study also focuses on the strategies and ways to reduce the rate of road accidents in Shah Alam. The study will be conducted in Shah Alam which the respondents are among the road users including pedestrians, motorcyclists, car drivers and etc. Contributing Factors Bad Weather According to a report from the Institute for Road Safety Research (SWOV) in Netherland, the term weather can be described as the state of atmosphere in term of air pressure, temperature, humidity, clouds, wind and precipitation. The weather conditions will affect the accident rates and exposure to the traffic hazards. A layer of water on the road surface due to rain can cause the vehicles to lose contact with the road surface and to skid. Besides that, Ellinghaus (1983) has stated that the object carried due to the strong wind, fallen trees and broken branches can also cause the traffic disturbance. Gusts of wind can push the high vehicles such as busses and vans especially when they are on the bridges. A study from Saudi Arabia (Al-Ghamdi, 2009) reports the number of crash being higher during the fog compared to the other weather condition. The crash happened because of the limited visibility during driving due to the fog. In a fog, the droplets of water are so small and light that they remain floating in the air. This will lead to limited visibility to the drivers because the light is diffused by the fog droplets. As a result of  bad weather, road surfaces may become slippery or slick. Accumulation of water, slush, ice and snow can present hazards to motorists. The manner in which other drivers react to the weather, whether through an extreme excess of caution or a disregard of the dangers posed by the weather conditions, can also contribute to the probability of an accident. When weather conditions render driving unsafe, drivers should attempt to find a safe place to get off the road and wait for the weather to improve. If you are driving at a time of year when you are likely to have your windshield splattered with dirty water, mud, slush, or salt, before driving make sure that you have a good supply of windshield solvent. In Malaysia, The majority of the investigated cases occurred during fine weather. The proportion of investigated cases during fine weather for 2008 is over presented, with more than 70%, and is significantly higher than those that occurred in any other weather condition, especially in 2009 and 2010. Based on MIROS the data in terms of lighting condition show that for the total number of investigated cases from 2007 through 2010, crashes that occurred during daylight, when it is safe to say that visibility is not a major concern. However, crashes during dark condition and without lighting, which is related to the said issue, are also significant and come in second place after daylight in all four years in terms of the number of investigated cases. Through report by MIROS, the KSI and fatality indexes according to the environmental components of the crashes, namely the vicinity area, weather conditions and lighting conditions. In terms of the environmental components of the crashes, fatality index is recorded highest for crashes happening at agricultural areas (2.86), during drizzling condition (4.84) and when the surrounding is dark without any lighting (2.67). Meanwhile, KSI index is highest for crashes that occurred at agricultural areas (3.97), during rainy day (7.56), and during dawn or dusk (7.44). This shows that bad condition of weather and surrounding may affect the driver view which can make a higher tendency of accident to occur during that particular situation. Driving attitude Whilst commercial vehicles have frequently been found to have high accident involvement rates, only one commercial driver training program has been identified so far in this Asia region. As part of the two year input in Pakistan funded by DFID in the early 1980s, a two week bus driver re-training program was provided. Bus driving standards are observed before and after the course and while bus driving standards showed improvement when drivers knew they were being observed, this improvement did not carry over to other times. This demonstrated the difference between driving skill and driving behavior and the need of enforcement and incentive schemes to encourage good driving standards. Surveys in driver knowledge and driver behavior were undertaken in several countries worldwide including Pakistan, Indonesia, Thailand and Sri Lanka. Driver behavior was assessed at pedestrian crossing, traffic signals and priority junctions. As a follow up driver knowledge surveys were conducted in Pakistan and Thailand and both these studies have been published as separate Transport Research Laboratory (TRL) reports. While the Central Road Research Institute (CRRI) also worked on the area of private knowledge with drivers surveyed on sign comprehension and traffic awareness, the CRRI has spent much effort in developing a driver reflexes testing system (DRTS) which seeks to eliminate human bias and includes psycho physical tests. Work in this area has continued over the past decade with a few DRTS systems in use in India. Human errors play an important role in contributing to the increasing numbers of accident rates. People keen to ignore this factor as they feel they can handle the situation and avoid accidents. There are many types of human errors during driving such as excessive speeding and deviant behavior, taking alcohol during driving and failed to obey the rules and regulations of the road. All of these can be categorized as the risky driving attitudes which may cause road accidents. Many of accidents that were reported are caused by human errors. According to Nasasira (2009), there are about 80% of the road accidents reported in Uganda are related to the attitude and behavior of the drivers. This data shows that the driving attitude is the major cause of road accidents. According to Sabey and Taylor (1980), 95% of the accidents caused by the human factors. Driving attitude was identified as the most central of these factors. Besides that, research by Jashua and Garber (1992) also stated that the most common accident type have resulted from drivers faults. Driving attitudes also include the behavior to excessive speeding. Vehicle speed is often credited as being an important cause and contributory factor of road accidents. This behavior may cause danger not only for the driver himself but also for other drivers. Most drivers tend to speed exceed the limit fixed by the government. For example, the National Speed Limits is 90km/h but drivers tend to speed exceed the limit which may cause danger to themselves and others. According to Solomon (1964), Munden (1967) and Bohlin (1967), all claimed that the probability of serious injury or death are greater at high impact speeds. This shows that the impact of excessive speeding may not only cause accident but may also cause a serious injury and death. Road Condition Geometric design standards are often taken from motorized countries and thus are not always appropriate given the presence of pedestrians and other vulnerable road users and non-motorised vehicles in the road traffic stream. There has been much effort in safety engineering research to minimise the risk of accidents and DFID sponsored the development and publication of Towards Safer Roads (TSR) which was the first major manual to address safety engineering and planning in developing countries. TSR also introduced the practice of safety audits (a standardized procedure for checking the safety concerns of road projects from the feasibility stage through to final construction and operation). Formal safety audits have also begun to be used recently in Nepal, Malaysia, Fiji and a number of other developing countries including Bangladesh. Identifying safety impacts of geometric design modifications was a research focus in PNG and was recently reviewed for the latest version of the Highway Design and Maintenance Programme (HDM4). Recent research funded by Sweroad included the development of a traffic safety effects catalogue to include the various findings of the impact of geometric design and traffic control features on road accidents and accident rates. Several projects both on implementation and the research side have focused on traffic engineering and traffic management issues with applied road safety benefits. For example, Australian Aid projects in Papua New Guinea and Western Samoa follow this pattern as does the past research in CRRI on roadside development and road signs. The research recently started on the design and implementation issues of median installation for example are illustrative of the types of research being undertaken in this area. In Malaysia, it was reported that many of the cases of road collision involve the vehicle leaving the roadway and hits the fixed objects along the roadside such as the trees and guardrails. This may cause by the slippery road due to the rain and even because of the poorly designed and constructed roads. Most of the roads in Malaysia are pavement designed. In pavement design, there are several characteristics that need to be considered such as skid resistance and the texture depth. These characteristics will determine the condition of the road whether it is risky or not. According to Davis (2001), the moisture on the pavement surface may prevent vehicle tires from making adequate contact with the road surface. This will increase the level of slippery on the road which may cause road accident. Vehicles condition Vehicles are one of the factors which can contribute to the road accidents. This is because the vehicle that we ride is a medium for us that put us in the road and if the vehicles itself are not in a good shape and condition, the tendency for the accident to occur is more likely compare to a well manage vehicle condition. A well-designed and well-maintained vehicle, with good brakes, tires and well-adjusted suspension will be more controllable in an emergency and thus be better equipped to avoid collisions. Based on the statistics which have been produced by MIROS, during 2007-2010, the brake defects in vehicle have recorded 20 cases while tires defect have recorded 14 cases. So, that is why some mandatory  vehicle inspection  schemes include tests for some aspects of roadworthiness have been conduct by the JPJ in order to make sure that the vehicles that is going to be used are in a good condition, The design of vehicles has also evolved to improve protection after collision, both for vehicle occupants and for those outside of the vehicle. For example, in modern day car, a lot of safety features have been include likes Anti-lock braking system (ABS)  to prevent skidding allowing the driver to remain in control. The vehicle stops more quickly as theres more friction between the road and tires, traction control  to prevents skidding while accelerating so the car can quickly escape a dangerous situation and safety cage  to strengthens the cabin section to protect people in a roll-over accident. Much of this work was led by automotive industry competition and technological innovation. Some crash types tend to have more serious consequences,  Rollovers  have become more common in recent years, perhaps due to increased popularity of taller  SUVs,  people carriers, and minivans, which have a higher  center of gravity  than standard passenger cars. Rollovers can be fatal, especially if the occupants are ejected because they were not wearing  seat belts  (83% of ejections during rollovers were fatal when the driver did not wear a seat belt, compared to 25% when they did).   After a new design of  Mercedes Benz  notoriously failed a moose test (sudden swerving to avoid an obstacle), some manufacturers enhance suspension using  stability control  linked to an  anti-lock braking system  to reduce the likelihood of rollover. After retrofitting these systems to its models in 1999-2000, Mercedes saw its models involved in fewer crashes. Now about 40% of new US vehicles, mainly the SUVs, vans and pickup trucks that are more susceptible to rollove r, are being produced with a lower  center of gravity  and enhanced suspension with  stability control  linked to its  anti-lock braking system  to reduce the risk of rollover and meet US federal requirements that mandate anti-rollover technology by September 2011. According to the research by Chin Shu Pei (2009), she has stated that the relationship between the road surface and the type of tire, tread pattern, tire pressure and tire condition may affect the road surface friction and cause the vehicles to skid off the road. She also added that tires in poor condition will not have adequate braking friction on any pavement surface. Motorcyclists have little protection other than their  clothing; this difference is reflected in the casualty statistics, where they are more than twice as likely to suffer severely after a collision. In 2005 there were 198,735 road crashes with 271,017 reported casualties on roads in Great Britain. This included 3,201 deaths (1.1%) and 28,954 serious injuries (10.7%) overall. Of these casualties 178,302 (66%) were car users and 24,824 (9%) were motorcyclists, of whom 569 were killed (2.3%) and 5,939 seriously injured (24%). In Malaysia, it is recorded that  4,067 motorcyclists died in 2010 by MIROS. This represents about 60 per cent of the 6,745 road fatalities. In 2008, 3,898 motorcyclists were killed out of a total of 6,527 fatalities. Motorcyclist deaths on average accounted for 60 per cent of the total road fatalities in the last decade. MIROS  road safety  engineering and environment  research  director, Jamilah Mohd Marjan said the spike in deaths was due to  the rise  of the  number of riders. As we can see in the another country where both Transport Research Laboratory (TRL) in United Kingdom and Indian Institute of Technology (ITT) IN India have conducted a research into vehicle design and injury control. In Papua New Guinea the MAAP system identified many casualties occurring in run-off accidents in open top pickups. Open top pickups are a common public transport mode and are often heavily loaded with passengers in Papua New Guinea. TRL concluded research into vehicle design to minimize such injuries. IIT have modeled crash impacts of bus fronts and three wheeler motorized scooter taxis to determine how the design can be altered to reduce injury severity to pedestrians hit by buses and the Three Wheeler Scooter Taxi (TST) drivers, passengers and pedestrians in TST crashes. TSTs are found to be unsafe for all three user groups (drivers, pedestrians and passengers at velocity impacts as low as 15 to 20 kilometers per hour). Minor modifications were found to make a significant difference in the safety to all three user groups in crashes up to speeds of 25 to 30 kilometers per hour. IIT research also identifies structural weakness in motor cycle helmet design. Earlier work had identified a majority of head impacts and two wheel crashes to be sustained on the side of the head yet VIS standards did not include a side impact test. IIT devised and implemented a side impact test and when all helmets in general were found to be inadequate in side impact, BIS amended the motorcycle helmet standards. Delhi Police have sponsored this research and later publicized the findings and distributed guidelines for customers and the relative rankings of the different helmets. Around the same time that ITT was studying the relative safety of motorcycle helmets in Delhi, Central Road Research Institute (CRRI) was also studying the use of motorcycle helmets and conducting opinion surveys on the use of motorcycle helmets in several metropolitan cities where motorcycle helmet usage was mandatory. These studies all helped to influence road safety policy in India. Leniency of the Law Enforcement While most if not all countries in Asia and Pacific have revised their road regulations in the past 15 years, little bilateral technical assistance seems to have been provided in this sector nor does there seem to have been local research effort in such countries despite many countries sharing the same base for road regulations (The British Motor Vehicle Code 1939). Little exchange of information and experience has occurred and traffic regulations have generally been revised individually by each country. No regional manual has been produced similar to such manuals that exist in Africa and other regions of the world. Traffic Police training programmes have been developed by the Central Road Research Institute (CRRI) with sponsorship from the Ministry of Surface Transport. National workshops on traffic police training were also organised in 1992 and 93. Traffic police from 23 metropolitan cities were trained before the project was discontinued. Ongoing at the same time was CRRI research project analysing the past 10 years of traffic violations from Delhi covering 1980 to 1990. The analysis revealed misguided priorities with administrative violations being enforced more frequently than the more dangerous moving violations. Highway patrolling was quite effective when it was introduced in Pakistan in the early 1980s as it discouraged overtaking and targeted road safety parking, both of which were known to contribute to road accidents in Pakistan.

Essay --

Article on apartment in Roorkee - flats in Roorkee - studio apartments in Roorkee http://www.arjunkkrdevelopers.com/ Flats and Apartments in Roorkee – Providers of Smooth and Smart Lifestyle Today’s age is witnessing fast migration of people from one place to another for a number of reasons that include advanced studies, better career prospects and the like. This has made the crucial need of developing housing solutions to address the ever-growing demand of houses. This advancement in residential sphere has given a substantial boost to the real estate market. With the growth of residential township projects, there are several towns that have been blessed with advancement. One of these blissful towns is Roorkee, located in the state of Uttar Pradesh. Every apartment in Roorkee is an embodiment of comfort and is built on latest architectural lines. Roorkee is going through construction of townships on an accelerated rate. These housing zones have a superb assortment of home types that include independent floors, 1/2/3 BHK flats, studio apartments, premium villas and individual ho...

Communication and conflict Essay

Communication is important, as it is the medium of conveying message, forming the first interface in method of conflict resolution. Communication is almost always within the context of culture, and culture determines the significance of words as well as gestures and non-verbal expressions, affording people with choices of high context or low context communication, depending upon their cultural maturity and ability to handle multi-culturalism and accommodate a range of opinions and ideas other than those familiar to them (Grosse, 2002). During the initial phase of cultural familiarity, communication takes place at low context, meaning that people rely more on direct verbal communication, which is more or less literal in nature. As the cultural relationship progresses, communication interaction moves ahead on continuum to become high context, and it becomes more interpersonal and contextual, minimizing chances of misunderstanding and confusion. However, in cases where the entire cultural paradigms are set in low context or high context communication patterns, cultural crossover becomes a difficult barrier for all the involved parties. Effective cross cultural communication is centered upon knowledge, empathy and intercultural sensitivity (ibid). The correct approach in such cases is be flexible, adaptable and receptive to all views, no matter how contrary or incongruous they appear. A successful cross cultural communication situation demands coming over these contradictions and differences in opinion to form a harmonious vision. A positive and patient listening attitude is also valuable as it allows people to fathom emotions of others and makes them perceptible to alternate view points. Finally, the most important attribute in cross cultural communication is recognition that every culture is correct in its own context and each has to yield some ground to reach a harmonious consensus (ibid). Discussion on mediation and skills in conflict resolution Effective communication strategies are keys to resolve conflict by providing channels that provide expression of grievances and bring conflicting parties together. In the field of conflict management, communication strategies help through the channels of 1. Negotiation: Negotiation has emerged as an important form of conflict management within organizational and social setups. As such research in communication theory in conflict management has started to pay close attention to communication behaviors, types and strategies towards successful negotiation. Negotiation, as a part of managing conflict, requires interested parties to trade proposals for settlement that include, out of court settlements, business contracts, collective bargaining contract etc (Womack, 1990, 32). As Womack further elaborates, generally the process of negotiation proceeds through motives that are both competitive and cooperative. The approach of communication in the entire process of negotiation is concerned with the messages that are transferred among negotiators and the concerned parties. Communication intervenes in the process of negotiation through its both verbal and nonverbal forms and constitutes the entire base on which the goals and terms of the bargain are negotiated. Communication plays the central role in not only developing the relationship among the parties in conflict, but also in determining its direction. It is also central in every form of bargaining process, whether the bargaining is done for organizational form of conflict management, involves conflict resolution, negotiation on legal agreements or for negotiation in inter-group an intra group conflict. The entire role of communication in negotiation processes and strategies is quite vast and it ranges from defining the conflict issues, selection and implementation of strategies to presenting and defending the viable alternatives and finally helping in reaching on a solution (Womack, 1990, 35). 2. Third party intervention: Third party intervention in conflict situation is a tricky and challenging situation. It is considered as one of those areas that offers real test to the communication skills of the intervening person. Although mediation requires a neutral and third party to bring the disputants on the resolving chairs and solve the conflict, the mediator per se, has no authority and commanding power to force the parties into acquiescing to an agreement. At the best, the mediator can use persuasive and convincing dialogues through which the involved parties voluntarily agree to reach at accord through advises, admonishments, ideas, and views of the mediator and break into meaningful dialogue with each other (Burrel, 1990, 54). Its easy to see that this entire procedure requires very high level of communication skills on the part of the mediator to successfully negotiate agreement among the conflicting parties. According to Burrel, one of the important communication skills in third party intervention is the ability to collect as much information as possible on the cause, background, and nature of conflict as well as on all the parties and individuals that are involved in the conflict. Burrel informs that an effective communication strategy to gather information is question-asking within a variety of communication approaches, some for example being, employment interviews, initial interactions and parent-child discourses, although there has been insignificant research on role of particular types of questions in mediation itself. However, it is established beyond question that the questioning abilities of a third party mediator are very important in striking a collaborative approach to the entire process of conflict management.

Family Witnessed Resusitation Essay

There are several legal and ethical issues relating to FWR. Some of the key legal concerns expressed by healthcare professionals include the potential for litigation, patient confidentiality, and the patient’s right to privacy (Mian et al, 2007; Critchell et al, 2007). Litigation and liability concerns arise from the fact that, in most cases, family members will have little understanding of the procedures used in the code room. The fear is that the staff’s actions could be perceived as detrimental or harmful to the patient in the eyes of the typical lay-person. The reality is that once healthcare providers become educated and experienced with FWR, this fear is alleviated, as found in a study conducted by Mian et al (2007). In this same study however, confidentiality and privacy concerns were unchanged, suggesting that this is an issue hospitals will need to address if they are to implement FWR. The ethical issues involved with FWR revolve around the mental and emotional impact that families and medical professionals may experience if a code is witnessed. Performance anxiety and the potential loss of professional distance from the patient for healthcare providers and how traumatic the experience may be for family members are major ethical concerns with FWR (Mian et al, 2007; Critchell et al, 2007). Mian et al found that nurse attitudes regarding potential trauma for the family improved with experience while physician attitudes did not. Studies of family member reactions suggest that the experience is not excessively traumatic for family and may actually be a beneficial part of the grieving process (Critchell et al, 2007). Performance anxiety for the staff seems to be the bigger issue. Though this factor seems to improve with experience (Mian et al, 2007), staff anxiety will still be a driving concern when it comes to the ethical consideration of whether or not it is beneficial for family members to be present. Discuss the viewpoints of various medical professionals in regards to FWR The general trend in opinions regarding FWR is that nurses tend to favor it while physicians tend to be against it (Critchell et al, 2007). The study conducted by Mian et al looked at attitudes pre- and post- FWR experience and in both situations found that nurses had a more favorable view of FWR (2007). While there are many potential reasons for this trend, one possible explanation is that nurses have more interaction with the patient and the patient’s family, thus establishing more of a connection which in turn makes nurses feel more comfortable with family members present. Discuss the patient and family experiences associated with FWR Most people believe that it is their right to be present during a loved-one’s resuscitation, should they so desire. Contrary to the fears of the medical community, family members who have been present during a resuscitation report that the experience was not traumatic for them and would in fact opt to witness it again. Also, being present seems to provide a sense of closure and security in knowing that everything possible was done to save their loved one’s life (Critchell et al 2007). What is your opinion regarding family presence during resuscitation ? Do you support this practice? Why or why not? I believe that the immediate family members should be given the option to be present during resuscitation of the patient. I believe that it is the immediate family members’ right to be present if they choose to be and if they are not disruptive to the medical team that is attempting to resuscitate the patient. I support this practice because of my own beliefs. I would want to be present if my family member was critically ill and needed to be resuscitated. It would give me the opportunity to support my loved one, to have closure, to have a sense of the severity of their illness, and to say my goodbyes if my loved one was not able to be resuscitated. If I were a patient, I would also want to have my immediate family at my side. I might be alert and scared during the resuscitation. Knowing that my family was at my bedside would be comforting to me.

Free Essays on Richard Russo Term Paper

In all of his novels evaluated Richard Russo wrote things that fit into the theme of social roles in small towns. In â€Å"Straight Man,† â€Å"Mohawk,† and â€Å"Empire Falls,† there are central male characters, William Henry Devereaux, Dallas Younger, and Miles Roby respectively whose lives and the one’s of those connected to them are the focus. Each is middle aged and going through a period of reflection and question during which they are trying to figure out how they got to the current point in their lives and how to improve the relationships with those they care about. Although they all share the similarities of middle aged men, each with their own job, home and set of people they care about, they each provide a very different perspective on small town life. William Henry Devereaux, a.k.a. Hank, is a professor and the department head of English at the college in the small town he resides within. This sets him apart from Dallas and Miles who both have jobs that are more of the physical labor type. His job although equally dead ended and unfulfilling to him as those of Dallas and Miles, is one of more prestige and intellect. He also doesn’t have the same problem with debt as they do, as he wrote a book when he was younger that made him enough money to supplement his teaching income so he lives much more comfortably. However his societal role is still similar to that of those in Russo’s other novels, as he is a man whose reasoning and way of going about things often gets him into trouble and most people see him only as he is outwardly. Hank is often accused of not taking things as seriously as he should, and he usually just listens to their criticism and goes on. He is much more at peace with himself and doesn’t have t he anger that engulfs some people because of this. However others that don’t have that sort of restraint or ability often just get angrier at him because of this. In Russo’s other books his main characters oft... Free Essays on Richard Russo Term Paper Free Essays on Richard Russo Term Paper In all of his novels evaluated Richard Russo wrote things that fit into the theme of social roles in small towns. In â€Å"Straight Man,† â€Å"Mohawk,† and â€Å"Empire Falls,† there are central male characters, William Henry Devereaux, Dallas Younger, and Miles Roby respectively whose lives and the one’s of those connected to them are the focus. Each is middle aged and going through a period of reflection and question during which they are trying to figure out how they got to the current point in their lives and how to improve the relationships with those they care about. Although they all share the similarities of middle aged men, each with their own job, home and set of people they care about, they each provide a very different perspective on small town life. William Henry Devereaux, a.k.a. Hank, is a professor and the department head of English at the college in the small town he resides within. This sets him apart from Dallas and Miles who both have jobs that are more of the physical labor type. His job although equally dead ended and unfulfilling to him as those of Dallas and Miles, is one of more prestige and intellect. He also doesn’t have the same problem with debt as they do, as he wrote a book when he was younger that made him enough money to supplement his teaching income so he lives much more comfortably. However his societal role is still similar to that of those in Russo’s other novels, as he is a man whose reasoning and way of going about things often gets him into trouble and most people see him only as he is outwardly. Hank is often accused of not taking things as seriously as he should, and he usually just listens to their criticism and goes on. He is much more at peace with himself and doesn’t have t he anger that engulfs some people because of this. However others that don’t have that sort of restraint or ability often just get angrier at him because of this. In Russo’s other books his main characters oft...

Swot on Mcdonalds Essay Example

Swot on Mcdonalds Essay Example Swot on Mcdonalds Paper Swot on Mcdonalds Paper EXECUTIVE SUMMARY McDonald’s India was incorporated as a wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995, the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants, and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets. This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning of remarkable growth, lengthy product adaptations, and the entry into a market that was so culturally diverse many saw the venture as unrealistic and essentially a waste of time. This report entails the lengths at which McDonalds had to adapt and connect with the local populations. A brief history is supplied about the company and the nation in question. An analysis of the strengths, weakness, opportunities, and threats is provided and an insight into the most important of all external and internal factors. Major cultural issues and distinctive sociological features are presented throughout the report, along with an insight into McDonalds India’s continual growth. TABLE OF CONTENTS 1. 0Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4-5 2. 0SWOT analysis 2. 1Strengths†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. 2Weaknesses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 2. 3Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 2. 4Threats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 2. 5SWOT findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. 7-8 3. 0Cultural fit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 4. 0Cultural issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. . 9-10 5. 0Progression and Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 6. 0Strategies and Success†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 7. 0References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 1. 0 INTRODUCTION McDonalds for many years has been the leader in global fast food, franchised outlets. It has set the standard, for quick, reliable and consistent food, worldwide. The company has rapidly expanded and continues to do so. Opening more stores than any other fast food chain over the past 40 years. McDonalds had entered the Asian market in 1971, beginning with Japan. It had continued to enter various other countries and regions of Asia for the following 35 years. Year of OpeningCountryRestaurants in 1997Restaurants in 2002 1971Japan24373891 1975Hong Kong140216 1979Singapore105130 1980Philippines157236 1981Malaysia110149 1984Taiwan233350 1985Thailand61100 1988South Korea114357 1991Indonesia103105 1992China ( Beijing)184546 1996India946 1998Pakistan020 1998Sri Lanka02 Source: McDonalds Corporation 2002 Annual Report. India was always considered a sleeping giant to many western multinationals. It had continued to expand and slowly open its markets, and doors to trade from western nations. India’s population soared through the 1960’s to 1990’s, yet was still an incredibly difficult market to enter, primarily for cultural reasons. source: BBC News, India’s Population India is possibly the most diversified nation on the face of the planet. It is home to more that 1. 18 billion people, 17. 31% of the worlds population. India is home to more than two thousand ethnic groups, and every major religion is represented. McDonald’s first entered the India market in October 1996, since then it has opened a following 168 stores, however there proved many difficult times and obstacles that impended the smooth run of fast food chain. . 0 SWOT ANLYSIS 2. 1 Strengths McDonalds’ sheer size is it biggest strength that creates so many opportunities for the brands alone. In 2003 it operated more than 31,000 restaurants and served than more than 46 million people daily in 118 countries. That same year McDonalds had attained US$41. 5 billion in sales , another point of strength. McDonalds also managed to show US$2. 1 billion in operating profits, and had US$24 billion worth of assets. These figures indicated the magnitude of strength the company holds, all of which would assist McDonalds venture into the great sub-continent. McDonalds has always maintained a competitive advantage over many competitors due to their ability to adapt to changes in the environment and movement in consumer circumstances. 2. 2 Weaknesses The late entry of McDonalds into India can be attributed to many things, particularly the level of research and time that went into determining the critical success factors for the market. Along the way various weaknesses were encountered in the potential market. A significant percentage of the population was vegetarian, which impacted heavily on the menu that was found in neighboring Asian nations. The limited purchasing power of the nation was enhanced due to the closed nature of the economy. Weaknesses in the current set-up of McDonalds were brought to the surface through the social diversity of the nation. There were more than 20 major spoken languages and over 200 different dialects. The Indian currency had its denomination spelt out not only in English and Hindi (the national language), but also in 13 other languages. Approximately 50% of the population was considered to be illiterate, which had negative impacts on marketing and advertising campaigns, which would soon be lead by McDonalds India. 2. 3 Opportunities What drew so many multinational corporations to India? Incidentally it was the various opportunities that were seen there. It was considered a gold mine for large western organizations. Since the Indian Government began deregulating the economy and opened up its doors to international competition in 1991, a swarm of multinationals had entered. Indian was a vast subcontinent with an area four times smaller than the US and a population four times larger. It was ranked as the fifth largest economy in the world, after adjusting for purchasing power parity, India’s economy exhibited a per capita GDP (2002) of US$2540 and aggregate GDP of US$2. 6 trillion. The â€Å"eating out† market was considered to be huge in India, according to one analyst India’s food expenditure amounted to $77 billion in 2000, out of the total world food spending of $4000 billion. (Business Line, 2000) 2. 4 Threats Along with the tremendous opportunities, came many threats, which affected the i mplementation McDonalds wanted to undertake. The expansive food market that was considered an enormous opportunity was incredibly fragmented, consisting of millions of smaller roadside food stalls and restaurants, known as dhaba, that were located throughout the subcontinent. For launches of new products or stores, eight languages had to be used, which affected the level of reach advertising campaigns would have, also inflating the cost of set up and promotion. India also had incredibly poor infrastructure, which looked and still looks far off from being improved. Delhi and Bangalore, two of India’s established and advanced cities still suffered total power shortages and blackouts on a regular basis. 2. 5 SWOT findings: 3 Issues that McDonalds should Address The three most significant issues that were found in the SWOT analysis were; he sheer size and strength of McDonalds capital resources and assets, the size of the economy and purchasing power adjusted per capita GDP, and finally the cultural influences and diversity of the nation. The capital and human resources McDonalds employees globally ensures an almost infinite amount of research and development can take place, ensuring a smoother operation and implementation of initiatives in order to en ter a new market. The GDP per capita is an excellent indicator of what a potential market can offer. When the Indian economy began to open its doors to foreign investments in 1991, many companies saw this statistic as a great opportunity, also being lured in by the attraction of a growing middle class, currently somewhere in the proximity of 400 million. Both the two points above outline strong reasons for a successful market, however the most important factor to take into account when entering a foreign market is the underlying cultural differences of the host nation. More so, in India particularly is the incredible diversity of cultures that span across the subcontinent. This was most probably the most important issue to consider when factoring in an entry into a new market. Many well known multinational brands had failed with their initial strategies and were forced to either reposition products and brands, drastically reduce prices, and in some cases – close up shop (e. g. Peugeot. ) Kellogg’s attempted to enter the Indian market in 1992, and offered cereals that were several more times expensive than traditional breakfasts, and locals were not particularly attracted to their product. McDonalds had to undergo product adaptation to suit local tastes and cultures in various regions throughout the world, for example, McRice in Indonesia, McPork in Thailand, McSpaghetti with Filipino ham in the Philippines, or McLox Salmon sandwiches in Norway. However, the degree of adaptation was significantly greater in India. McDonald’s core product, the Big Mac, was replaced with the Maharaja Burger, which replaced a beef patty with a mutton patty. In addition, since 40% of the market was considered to be vegetarian, the McAloo burger was introduced with a potato patty. A special spicy salad sandwich was also introduced, and most condiments, were to be made far spicier than those found in other nations. After two years of operation McDonalds conducted a consumer feedback report, this found that consumers wanted a greater variety, and still found the restaurants to be far too expensive. McDonald’s then introduced several new and cheaper products, including the Veg Pizza McPuff, which became a national best seller. After five years of operation, in 2001, the standard Asian McDonalds menu was found to be 75% localized for the Indian subcontinent. To further meet local standards, McDonalds assured all consumers and the greater public that all non vegetarian products were being prepared by different staff, in a different facility, using different utensils from that of meat based products. This was also documented on their menu and was found on many advertisements. 3. 0 Cultural Fit for McDonalds in India The Indian culture can be characterized by the diverse population, which sticks to its strict food tradition. India has more than five thousands ethnic communities; each region and sub region in India has distinct food tradition and preference. It is interesting to note that the Indians used to food prepared at home which is considered healthy and, first of all, cheaper. Due to such distinct dietary habitats and food preference of Indian consumers, until the early 1990’s western food chains had largely ignored Indian market. India’s majority of population is of Hindu religion (80% of India’s population) in which cows are considered to be sacred, and 160 million of Indian Muslim (13. 4 % of India’s population) does not eat pork and beef. Taking this step in mind McDonald’s have developed some vegetarian menu to suits Indian taste and culture. The result was, respecting for local culture, India is the first country in the world where McDonald’s does not offer any beef or pork. Later, to suits the local customer McDonald’s has to introduce mutton based â€Å"Maharaja Mac† in India and they had introduced 14 other items such as McAloo tikki Burger (breaded potato and pea pattie). Approximately 75% of the menu available in India is â€Å"Indianized† and specially design for the Indian customer. McDonalds India is recognized as a family restaurant, there is less demand for take-away food in India. People like to go restaurant and like to finish their meal in restaurant and do not believe in take away. In India there is no drive thru system. Indian McDonald’s are very big compare to other country McDonalds because of recognize as a family restaurant. Festivals also carry a major role in Indian culture, and can often operate in seasons. Indian people typically like to spend more money on eating out and purchasing new products during festival time. To take the advantage on the spending habits of Indian customer, McDonald’s has often sought to launch new product, during Indian festival seasons. Some of the major and popular religious festivals in India during September and November are Navratri, Dussehra, and Diwali. When even non-vegetarian Hindu turn into vegetarians. 4. 0 Cultural Issues making India more or less attractive to the McDonalds Corporation. The major culture issues faced by McDonalds India were that the people of India were not eating beef and pork, which is the main ingredient of McDonald’s burger. This was a reason for McDonald’s facing many controversies in India. The controversy of McDonald’s fries is that they are not fully vegetarian. McDonald’s used to put beef extract in fries to make them tastier. This caused Mumbai and Delhi McDonald’s outlets to be targeted by violent protest groups, such as the Hindu militant group, Shiv Sena. Following this protest, the company was sued in America. Later, McDonalds gave a public assurance that it does not contain any animal extract in any vegetarian food in India. Another issue that can be discuss, as a major culture issues is attitude towards foreign food dietary. At world level McDonalds is recognized as junk food. According to Dr. Vandan Shiva the director of Research Foundation For Science, Technology, and Ecology, junk food chain like McDonalds and KFC destroying ecological balance and cause a severe disorders because of their fatty and unhealthy foods. This food chain is also for the wealthier segment of people not for poor. Which promotes more inequality in the country. Looking at the case what happened to McDonald it clearly represents us that cultural do have an impact on business and industry must study it before entering into the country or region. . 0 Progression and Structure. The development of McDonald’s core competencies within India has continued to evolve with the market expanding and continual changes, primarily of the Indian middle class. The progression of McDonalds India is evident throughout the ongoing improvement in performance and satisfied customers. During its first 12 months of operations (1996), McDonalds opened 7 outlets, 4 in Delhi and 3 in Mumbai, between them they served u p 350,000 Maharaja Macs and had 6 million customer visits. By 1998 the number of outlets had reached 14, by 2000 there were 25 outlets nation wide, and by 2001 there were 46 outlets nation wide. McDonalds ongoing success was further highlighted by KFC’s failed attempt to enter the market in the same year. By mid 2000, 50% of McDonalds’ revenue was derived from the sales of vegetarian only products. This was seen to be a major milestone for the corporation whose critics had often claimed that this would be the demise of the fast food chain in India. 6. 0 Strategies and Success In light of their success and domestic acceptance, McDonalds underwent several different strategies, firstly increasing its seating capacity in several of its restaurants by adding birthday party areas and expanding general seating areas. â€Å"A normal kebab with all the trimmings, at a regular restaurant would cost more than Rs 25 and if the new McGrill is giving us a similar satisfaction with its mint chutney, then we’d rather eat in a lively McDonalds outlet than sitting in a cramped car on the road. † Local McDonalds Customer: Helped give reason to the increase in seating capacity. Secondly attempting to open more outlets in less populated cities where there may be demand for McDonalds. These cities generally had lower income per capita levels, and were less densely populated in comparison to Delhi and Mumbai. Therefore they would most likely be less approachable with regards to western food. McDonalds, also underwent a massive movement to open many outlets at all nationwide railway stations, airports, busy highways, petrol stations, malls, multiplexes, cinema halls, and interstate bus terminals. The majority of these investments required lower levels of investment per outlet due to the nature of the surroundings. The continual growth did see many positives for McDonalds India, however the rapid expansion meant that the bottom line would in fact be affected over the following years. There was no doubt the return on investment would be of a significant profit, yet there was an opportunity that arose within the growth of the market and McDonalds had to take advantage. The result was simply a delay in the returns, however McDonalds India has continued to flourish and is now home to 160 restaurants across the country, employing more than 4000 people. (McDonalds India, 2008) . 0 References BBC News, India’s Population, http://news. bbc. co. uk/2/hi/3575994. stm Long way for India to go on the retail front, Business Line, December 6, 2000 McDonalds Corporation 2002 Annual Report, www. mcdonalds. com/investors McDonalds India, 2008: www. mcdonaldsindia. com/McDonaldsinIndia. pdf The Golden Arches in India: A Case of Strategic Adaptation, Dr Amit Rangnekar The Golden Arches in India: A Case of Strategic Adaptation, Dr Saroja Subrahmanyan Various financial reports, facts and findings, mcdonalds. com